Luma Health
Connecting acquisition, activation, and reporting into one measurable loop.
Luma Health was investing across acquisition channels, but patient-growth performance was fragmented across marketing, intake, and reporting.
That fragmentation made optimization reactive. Without a shared attribution model and connected intake flow, the team could not confidently distinguish channel performance from downstream operational friction or decide where additional spend would have the greatest effect.
Tracking was inconsistent across acquisition channels, limiting source-level visibility
CRM and intake activity were not connected cleanly enough to marketing performance
Teams were optimizing impressions and leads without a complete view of appointment quality
We connected acquisition, intake, and reporting into one measurable growth loop.
Bringing the strategy into the experience
We connected acquisition, intake, and reporting into one measurable growth loop. The work standardized tracking, aligned campaign landing experiences with patient intent, mapped lead movement into the CRM, and created a reporting structure that followed performance beyond the initial conversion event.
From fragmented acquisition to a more measurable patient journey
The result was a growth system the team could actually manage as one system. Channel decisions could be evaluated against qualified lead behavior rather than surface-level engagement, while clearer reporting made it easier to separate marketing opportunity from operational leakage and prioritize the next improvement.
More Than More Leads
The result was a growth system the team could actually manage as one system. Channel decisions could be evaluated against qualified lead behavior rather than surface-level engagement, while clearer reporting made it easier to separate marketing opportunity from operational leakage and prioritize the next improvement.
For the first time, we could look at the whole patient-acquisition journey in one conversation. We stopped arguing about which dashboard was right and started making decisions from the same picture.