About UCENA
Growth shouldn’tfeel likeguesswork.
Strategy, product, and marketing are too often planned in separate rooms. UCENA exists to run them as one.
Our story
Why UCENA exists.
Growth was always split across departments. Business strategy sat in one room, product in another, marketing somewhere further down the line — each with its own plan and its own definition of success.
We kept seeing the same result: duplicated effort, mixed signals, and outcomes that depended on luck rather than on a system.
UCENA was built to close that gap — connecting strategy, product, and marketing into one working system, as a holistic growth partner for founder-led businesses and SMEs.
UCENA in numbers
The short version, in figures.
2
Operating markets
3
Core disciplines
X+
Years combined experience
X
Projects delivered
X
Industries supported
The team
Founder-level thinking, hands-on partnership.
Strategy & Growth
Aram Petrosyan
Works the business layer first — positioning, unit economics, and the decisions that set direction for everything downstream.
“If the strategy can’t be explained on one page, it isn’t a strategy yet.”
Product & Systems
Daniel Reiss
Turns direction into something people can use — roadmaps, interfaces, and the operational systems behind them.
“A product is only as good as the system that keeps it running.”
Marketing & Creative
Sevak Ohanyan
Runs the creative and performance side — brand, campaigns, and the channels that carry them.
“Bold work only counts if it moves a number.”
How we think
Five things we refuse to compromise.
Holistic Growth Partner
Strategy, product, and marketing move as one system — not as three separate briefs.
Execution with Precision
Plans mean nothing until they ship. We build, measure, and correct on a schedule.
True Partnership
We work inside your business as co-builders, not as a vendor taking orders.
Creative Boldness
Safe work gets ignored. We take considered risks and back them with data.
Clarity & Confidence
No jargon, no vanity metrics. You always know what’s happening and why.
Ready to workwith us?
Tell us where you are and what’s stuck. We’ll come back with a clear read on it — no pitch deck required.