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Fieldwork

Reframing a workflow around the decisions users actually need to make.

Industry
B2B SaaS
UCENA Services
Product UX
Fieldwork

Fieldwork supported a workflow with many possible actions, but the interface gave too much weight to process and not enough to the decisions users were trying to make.

The design challenge was not simply to remove screens. It was to understand the moments where users had enough information to decide, then reorganize the product so the interface supported those decisions directly.

The workflow mirrored internal process steps more closely than user decision-making

Key information was distributed across multiple views, creating unnecessary context switching

Primary actions were visually similar to secondary or administrative actions

We mapped the workflow around user decisions, consolidated related information, and redesigned hierarchy so the most important action at each stage became obvious.

Bringing the strategy into the experience

We mapped the workflow around user decisions, consolidated related information, and redesigned hierarchy so the most important action at each stage became obvious. Reusable interaction patterns reduced context switching and created a more consistent relationship between information, status, and the next meaningful step.

From procedural workflow to faster, clearer decisions

The redesigned workflow shortened the path to important actions without stripping away necessary detail. Users could understand state and make decisions with less navigation overhead, helping the product feel faster because the structure itself became more direct.

-29%
time on key task

More Than a Faster Workflow

The redesigned workflow shortened the path to important actions without stripping away necessary detail. Users could understand state and make decisions with less navigation overhead, helping the product feel faster because the structure itself became more direct.

The new experience feels calmer even though the product is doing the same amount of work. Users are spending less time finding the right place to act and more time actually making the decisions they came to make.
Head of Product ยท Fieldwork